CASE STUDY
Infographics
RESULT: +40% Engagement Increase in Campaigns with Infographics for Educational Career Programs
Role: creative direction, design, illustration
The Ask:
Two divisions of a large career college wanted to create further interest with campaigns based on popular blog posts.
The Solution:
After brainstorming with the career college, we agreed that creating boldly visual, yet informative graphics to share via gated online content would be an impactful choice.
I created a combination of custom graphics and highly customized vectors. I worked closely with my copywriters to turn blog posts into intriguing infographics that really converted. There as well as countless others I have done were extremely popular throughout multichannel campaigns.