Booth Design
RESULT: 30% Increase in HCP Engagement with Pharma Booth
The Ask:
A pharmaceutical company focused on treating IBS needed a large interactive 20×20 booth designed with engaging and interactive visuals.
The Solution:
I started with providing several options for graphic themes. They decided on the humanistic, patient-focused imagery. I also worked with my team to create patient content videos and iPad touch screen interactive content for users to get more information.
Main Graphic Panels
These bold, bigger-than-life patient images take up the left and right sides of the main wall. The humanistic aspect clearly comes though while at the same time the cutting edge science. The crisp and clean yet intricate swirling line pattern features throughout the graphic in the brand’s intense orange color. The center panel features a strongly branded wall with two large monitors hanging which featured patient created images.
Patient Videos
The large center wall featured two video screens. While the original strategy was to have patient videos shown in a Tik Tok style, the permission fell through. In its place, I developed with my team one screen playing patient image gallery on a clothespin line which the other played patient created artwrok and poetry. It was a truly impactful display.
