CASE STUDY
Experiential Design
RESULT: Flexible booth options that consistently increased interactions and leads
Role: creative direction
The Ask:
This booth expereince needed to captivate and drive engagement with Sanofi’s global assets and programs for Type 2 inflammatory diseases.
The Solution:
The branded and Medical Affairs booth needed a flexible configuration to accommodate different settings. Having a streamlined and interactive approach for the information helped to achieve their goals. Multi-touch display technology
AR (Augmented Reality)
Visitors learned about the pathophysiology of Type 2 Inflammation through an interactive augmented reality experience.
Wall markers of type 2 inflammation diseases trigger AR experience when viewed through an iPad.
Moving the iPad across the disease markers allows the viewer to see the effects of type 2 inflammation on the different systems.
Interactive Touchscreen Panels
Leverage multi-touch display screen technology allowed for dynamic animation, scrolling through library capabilities, video and coded marker technology that allows for registration.
Content scrolled though as visitors passed by to grab attention and was available on-demand if a user or multiple users wanted to gain information. They also could curate their own library of info and have it emailed to them for viewing after the show.
MedAffairs Engagement
The MedAffairs side of the booth required creative separation between the branded side. Interactive screens displayed on bold, engaging colors increased interested visitors who interacted to get more information on pipelines initiatives as well as the grant program offering.
