Role: creative direction, illustration, creative copy

The Ask:

NYU’s health administration program needed to increase its enrollment for the following semester. The needed a reimagined new look and feel for their program that could be carried over into booths, landing, pages, and other collateral. 

The Solution:

The MHA program was tailored to professionals in the clinical side of healthcare who wanted a big step up in their career in the administrative health industry. These future students wanted big changes and big salary increases.. I started by brainstorming taglines with me team and we came up with the word “Envision”. Then I started creating a hash sketch look that I created from actual photos. This all needed to still be a part of the NYU brand, yet be its own unique look and style. I tied in a bold NYU yellow as the background and used accent colors of black and purple to better tie into their branding.

This series of campaigns were highly successful by increasing enrollment, program awareness, and also expandability in design. The dean of the program wanted to be in on it too and even had his own photo turned into a branded campaign ad!

This look was used on their own NYU site as a hero as well as a large tradeshow booth graphic as well as countless other marketing pieces.