CASE STUDY
RESULT: Increased Measurable HCP Engagement with patients
Role: creative direction, design, illustration
The Ask:
There was a need from HCPs who were proposing to do genetic testing on patient to give them material that better explained their testing options as well as had room for their notes.
The Solution:
I worked with my team to pull together bold, compelling images that resonated well with the client demographic. I chose images that were diverse, not only in age, race, and gender, but also in disability.
