Role: creative direction, design, copy, research

The Ask:

PerkinElmer Genomics had three main social media channels that needed to  be managed, designed, and posted to on a biweekly basis.

The Solution:

I worked closedly with my team of genomic scientists and product managers to curate content that was trending in the field. This included awareness for rare disease days, emerging topics in genomics, and new tests that created a bizz in the industry. Followers, engagements, and ultimately time on the sites increased from thir highly successful campaigns.